The short answer is yes; you must use print to market your agri business. With digital marketing saturating social media and online platforms with adverts and promotions, it's crucial to revisit the concept of seven touch points. These touch points should not rely solely on the online market, especially when marketing agricultural products or services, whether in agri machinery, fauna, or flora.
Marketing is key for generating leads, nurturing those leads, and ultimately turning them into sales. This requires your marketing and sales teams to work closely together.
Here are some excellent ideas to market your agri business offline using print marketing from a professional print centre that has been providing successful printing services since 2014. We will cover key printed materials for the office, product packaging, and event marketing, all of which are crucial to a successful farming marketing campaign:
1. Office Branding
Photo Printing:
Photo printing is a great way to decorate and display the farm and its operations on the wall to create a welcoming atmosphere for guests.
Reception Desk Signage and Printing:
Branded signs should be prominently displayed in the welcome area. For eye-catching and noticeable reception desk signage and printing, we recommend neon LED signs.
Printed Stationery:
Use printed stationery for all official communications to reinforce your brand identity. There is a psychological term that most salespeople are taught, "The Reciprocity Rule," which basically means that if you give something to a prospect, an emotional flair will be set off by our brain's dopamine receptors, which will make them feel indebted to provide something in return, like doing business with you.
For instance, if you ask them to complete a form, provide the branded pen and tell them to keep it. Branded gifts and stationery are also a useful way to promote your brand and create awareness.
Other options for gifts are customised desk calendars and diaries, which serve a dual purpose of both gifting and brand consistency within your business.
2. Product Marketing
Product Stickers or Labels:
High-quality stickers on your products make them more appealing and provide essential information for your customers.
Flyers:
Insert flyers with future references and a thank you message from the farmer in every package. This will provide a unique touch and may encourage buyers to use your products again, going forward.
Business Card Printing:
Business card printing is an essential ingredient still used in all businesses today. It would be beneficial to include business cards in the packaging for easy access to your company information when customers want to buy from your farm again.
3. Agri Business Printing and Signage for an Event
Banners and Signage:
Getting your banners and signage professionally designed and printed will help your stall and brand stand out at various agri events and expos. It's like a moth to a flame, drawing power to itself. Let your flame burn with colourful, quality signage for an event.
Brochures:
Hand out brochures to potential customers that include a story about your farm and its history, contact information, and solutions to customer problems.
Business Card Printing:
Business card printing is another important component for networking and engaging with potential clients and suppliers at expos and events. Even if they click and scan the card, it's still a good idea to have a printed business card ready.
Printed Discount Voucher:
To encourage first-time customers to test your product and assist in tracking sales sources, provide them with a printed discount voucher. For instance, if vouchers are distributed at an agribusiness networking event, they should include a tracking code that identifies the particular event. This makes it easier for you to calculate which networking gatherings and events are best for boosting sales or promoting your goods and services.
Product Samples:
Provide complimentary samples to give potential customers a taste of your offerings. As discussed earlier in this article, this may also support "The Reciprocity Rule."
Important Events and Expos for an Agri Business in South Africa:
Attending these major agricultural events can significantly boost your visibility, especially with the noticable signage and printing visible to attendees:
Final Thoughts
Utilising the above-mentioned print products from a reputable print centre that assists not only with printing but also with effective design, like Campus Printing Solutions, will help you achieve the seven touch points of marketing. This strategy will increase the probability of attracting new and returning clients.
Using print to market your agri business effectively blends traditional and modern marketing techniques, ensuring your brand remains memorable and impactful in a competitive market.
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