In every industry, effective marketing is crucial, and the construction industry is no exception. While digital marketing is predominant, print marketing is a powerful tool that creates a lasting physical impression on customers and prospective clients, setting your business apart.
In this article, we’ll cover the vital print marketing products for those in the building and construction industry, including plumbing, electrical, solar, and gas sectors. We’ll define each important print marketing product and suggest print marketing packages suited to the size of your company.
To learn more and take the next step, contact us directly at Campus Printing Solutions in Strand, Western Cape. We’ll guide you in the right direction for your business and your budget.
Important Print Marketing Products
1. Catalogue with Photos of Your Services
A bindend booklet professionally printed, showcasing your photos for each of your top completed projects, including the service or product you offer, can immediately establish trust in your business and is far more impressive than photos on a phone. Clients can keep a physical copy with your details, making it a lasting reference.
2. Company Profile or Brochures
Provide comprehensive information about your company, services, and values, helping prospective clients understand your business immediatley.
3. Company Presentation Folders
These folders can hold brochures, business cards, documents, quotes and other promotional materials, presenting your company in a professional manner.
4. Business Cards
Even in the digital age, business cards retain their essential role as a vital networking tool. As Richard Branson once wisely said, "Business cards are a powerful and inexpensive way to get noticed."
5. Vinyl Vehicle Branding or Car Magnets
Turn your company's vehicles into mobile billboards, increasing brand visibility wherever you go so that you will stand out amongts the many others.
Brand your vechile in such as way that it is visible from afar, stick to your major services for optimal exposure. You can read some more about vehicle branding here.
Many firms in your industry, particularly in the Western Cape, have experienced a flood of business as a result of their vehicle branding.
6. Floor Plans or Building Plans
High-quality printed plans are essential for both clients and construction teams, ensuring everyone works on scale and is on the same page. Needing that plan on site, no problem we wil laminate that plan for you to last the entire project.
7. Yard Signs
Signs to display at construction sites with your company details serve a dual purpose: promoting your business and providing essential information to passersby.
8. Safety Signage
Essential for compliance and safety, these signs also show your commitment to professional standards. Since construction sites aren't usually known to be dust-free or spotless, laminating these signs is always a great idea.
9. Construction Site Billboards and Banners
Large-scale advertisements on-site have the power to attract attention from a wide audience, effectively showcasing your ongoing projects and who has been trusted with this major project.
10. Project Schedules for Customers, Management, and Foremen
Printed schedules play a crucial role in keeping everyone informed and organised, significantly improving project management. It also assists when quoting on future projects. Keep the schedule and ensure you add details when unforeseen circuimstances change the schedule, which is often the case during these projects.
11. Business Forms – Snag Lists
These forms are essential in guaranteeing that all aspects of a project are completed to the highest standards, facilitating effective communication between clients and your team. It shows that you are reliable in fixing any snags and can be trusted by your client. It might even keep the client at bay while you work without interrupting your schedule by pointing out things that're not relevant to that part of the project at that point. It also assists your management to ensure that all projects maintain the same procedures.
Business forms with a duplicate page backing are also valuable, especially for client variations to orders or when assigning more work to your subcontractors.
12. Branded Clothing for Employees and Management
Branded attire not only unifies your team but also promotes your brand wherever your employees go. Management usually have embroided shirts and employees have printed shirts. Jackets and other reflective safety gear can also be branded and printed. Our branding option may vary from heat transfer vinyl or direct-to-film or sublimated printed options, whichever is best for your trade.
13. Caps
A stylish yet practical and promotional item that your team and clients will appreciate. They also make great gifts for clients. Different styles and shapes to choose from.
Suggested Print Marketing Packages
Small Building Business, Print Package
500 Business Cards
2 Vehicle Basic Vinyl Branding
5 Branded T-Shirts with Company Logo
Medium Building Business, Print Package
All items in the Small Package plus:
Company Presentation Folders with Brochures (qty to be added)
Yard Signs with Company Details
Branded Clothing for Management and Caps
Large Building Business, Print Package
All items in the Medium Package plus:
1 Booklet or Portifolio or Cataloque with Photos of Each Service for Clients or Prospects
Safety Signage
Business Form Books, including Snag Lists for Clients
Ad-Hoc Building Printing
All Floor Plans, Building Plans, and Project Schedules printed at a 10% discount if one of the print packages is taken above and another 10% discount if you are a Talisman Hire active account holder.
As author and marketer Seth Godin emphasises, “Marketing is no longer about the stuff that you make, but about the stories you tell.”
Effective print marketing tells the story of your construction company and its capabilities, leaving a tangible impression that digital mediums can’t match.
Contact Campus Printing Solutions today to elevate your print marketing strategy.
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